Services / Data Architecture, Migration & Data Cloud
Data Architecture, Migration & Data Cloud
Clean, well-modelled data is what makes Salesforce worth paying for. I design data models that scale, plan migrations that reconcile to the last record, and build Data Cloud strategies that unify customers without compromising compliance.
When you need this
- You are consolidating orgs, moving off a legacy CRM, or restructuring your Account/Contact model.
- Duplicates, fragmented records and unclear ownership undermine reporting and personalisation.
- You need a single customer view across brands or channels with Data Cloud.
- Consent and privacy obligations need to be modelled, not just remembered.
What I do
- Design target data models, including contact-centric and multi-brand models.
- Plan source-to-target mapping, cleansing, de-duplication and consolidation.
- Run test loads, reconciliations and production cut-over planning.
- Design Data Cloud ingestion, identity resolution and segmentation strategies.
- Model consent, data ownership and data-quality remediation.
Relevant experience
- Designed and executed a migration strategy for 10+ million records from legacy systems.
- Built a Data Cloud strategy for 2+ million unique contacts across multiple brands, balancing compliance and performance.
- Defined the target data model and phased migration strategy to consolidate separate nCino and Financial Services Cloud environments.
- Built a Batch Apex runner to create and update records across 300k+ Accounts.
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Learn moreNeed a senior Salesforce architect?
Tell me about your platform, your programme or the role you are trying to fill. You will hear back from me personally — usually within one business day.