Diversified entertainment group
Salesforce Technical Architect
- records migrated
- 10M+records migrated
- unique contacts unified
- 2M+unique contacts unified
- integrated systems
- 6+integrated systems
The challenge
A holding company with multiple entertainment brands needed one Salesforce platform that served every brand, integrated with their operational systems and unified millions of customer records.
What I did
- Led discovery and requirements across brands and key stakeholders.
- Architected a scalable multi-cloud org integrated with 6+ external systems through middleware.
- Segmented one org to align with the diverse needs of each brand.
- Designed the Data Cloud strategy for 2M+ unique contacts and the migration of 10M+ records.
- Led technical leads and developers; documented TOGAF artefacts approved through a rigorous external review.
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Data Cloud
- Informatica